Founders: Noise was founded by Gaurav Khatri and Amit Khatri.  Location: The company is based in Gurugram, India.  Business Model: Noise operates as an “Internet first” brand, meaning they primarily sell their products online.  Product Focus: While they offer various consumer electronics, Noise is best known for its smartwatches and other wearables.  Market Position: Noise is a significant player in the Indian smartwatch market, holding a 27.4% market share. They are also a leading global smartwatch brand.  Funding: The company has secured Series B funding from Bose.  Made in India: A key aspect of Noise’s strategy is manufacturing many of their products in India.